Our Journey with Houlden
With over 30 luxury independent members representing around 80 stores across the UK and Ireland, Holden needed an image that would reflect the luxury and the quality of the people that they work with, and a website that would represent this. Holding networking events, Houlden also needed client facing materials such as newsletters, event guides and exhibition stands.
Branding – Smoke Assets
When people think of forming and shaping jewellery, they think of immense heat and the precious metals in a molten form, ready to be crafted. The very process of making the jewellery involves heat, fire – and those elements create smoke. In the designs, the jewellery is the finished product of the fire and process, emerging from the heat in a perfectly formed shape. It’s the heat that contours the form and creates the smooth, liquid-like finish on the metal. It’s as though the finished piece is emerging from the fire, through the smoke and on its way to the next stage – it’s new owner.
The use of blue, purple or gold in the smoke highlights the undertones of colour that are found in the precious jewels, contrasting, yet complimenting, the make-up of the product. The smoke is flowing, fluid and ever changing. It adapts to the environment. An excellent representation of Houlden’s jewellery, which responds to the latest trends in the market and gives the customers what they want.
We have created the event guides for Houlden’s various events and other print material.
Houlden Jewellers came to us to help update their membership site. They needed a site that allowed multiple membership level access. It also needed to have user forum and a complex product search system. By using some key WordPress plugins we were able to create a modern site that allowed them to perform complex admin tasks in the backend.
When looking at Houldens analytics it was clear that more and more of their members were using mobile phones to view the site. As their current was not mobile friendly we made sure the experience on the phone and tablet was excellent. This has allowed for increased member activity across the site.
Below are some examples of the standard of creativity that we deliver at SHINE. We can support you with bringing order to an existing brand or creation of a new one and the same approach can be applied to digital. Perhaps your website is not performing the way you want it to? Set us a challenge and let us impress you.
Distilled in conjunction with Award Winning Dunnet Bay Distillers, (Rock Rose Gin) this special & unique blend brings together the best ingredients from around the Torridon area.View Project
The Lovat is the only 4 star, 3 rosette hotel in Loch Ness. This award winning eco-conscious hotel is a beautiful Victorian building located in the loch-side village of Fort Augustus, in the heart of the Scottish Highlands. We offer excellent accommodation and unforgettable Loch Ness views.View Project
Angus Soft Fruits
Angus Soft Fruits are the ‘berry specialists’ - They are a leading supplier of berries to UK and European retailers. They were looking for us to freshen up their branding, without steering too far from their original brand, and a new website that would represent what they do to their customers.View Project
Our work with this Highland Hotel covers all client facing marketing as well as full digital management.View Project
Macsween is a third generation family company established as a butchers shop in Edinburgh in the 1950's. The company has passed down through a family of natural entrpreneurs. Following in our Grandfather and father's footsteps we are passionate about making the best tasting foods, prioritising environmental sustainability and recognising the importance of our people and place within the community.View Project
With over 30 years’ experience at the forefront of quality inspired developments in some of Scotland’s most desirable locations Westpoint Homes has undergone considerable growth over the years but remains committed to those core values that have long underpinned our success, taking pride in everything we do whether building homes to the highest possible standards or taking extra special care of each and every customer.View Project