Edible Branding – What A Tasty Idea!
Whether you’re launching a new brand or just looking to make an impact with your current brand, making it edible is a great way to grab some attention! After doing this for one of our clients and receiving some branded cupcakes and biscuits to the SHINE office from a company, it is definitely something that gets people excited!
A couple of months ago whilst working on a rebrand, our client asked us if we could launch the new brand to their staff in an exciting, memorable and engaging way to get them on board with the change and really make an impact. This got us thinking about what we could do that would successfully do this.
We thought – who doesn’t love cupcakes?! These went down a treat during the presentation and we got great support from all staff members.
To celebrate SHINE’s 18th birthday this year we got our brand made into a cake to enjoy on the big day – safe to say we were enjoying it for a couple of days after as well…
Then, to our delight, we were on the receiving end of someone elses marketing efforts and received a box of branded cupcakes & biscuits to the SHINE office! We can confirm that it did indeed cause excitement and happiness on a Friday afternoon! So not only is it a great way to introduce or push your brand, it can be a useful marketing activity to try and get yourself acknowledged, and to get people to share your message for you by incorporating a ‘#’!
We looked further into this ‘edible branding’ concept and discovered that a lot of places are doing it too. From personalised pasta to tuna stamping and branded ice cubes, some restaurants are going all out to get their brand to the forefront of their customers’ minds.
Have a look at this article to see some of the creative ideas these places have been using to showcase their brand.
If you’re looking for a rebrand with a spectacular & unforgettable launch, get in touch and we can make it happen!
Below are some examples of the standard of creativity that we deliver at SHINE. We can support you with bringing order to an existing brand or creation of a new one and the same approach can be applied to digital. Perhaps your website is not performing the way you want it to? Set us a challenge and let us impress you.
Westpoint approached us as they wanted a fresh modern website that matched the quality of the homes they sell. As we had worked with them on a number of projects prior to the website we had a clear understanding of where they wanted the site to be.View Project
Links House Hotel at Royal Dornoch
5 star award winning luxury accommodation & fine dining with the charm, grace and elegance of the world’s finest boutique hotels, adjacent to the 1st tee at Royal Dornoch Golf Club.View Project
Headhunting for the medical technology sector. Established in 2001, bringing a specialist understanding of medical technology. Snedden Campbell brings something different to your candidate search: an exceptional mix of medtech knowledge, experience, and the skill to spark candidates’ interest in an opportunity they never knew existed.View Project
Distilled in conjunction with Award Winning Dunnet Bay Distillers, (Rock Rose Gin) this special & unique blend brings together the best ingredients from around the Torridon area.View Project
In Scotland 55,000 people are affected by epilepsy. Children and older people are most at risk of developing this common serious neurological condition but anyone can develop epilepsy at any time, and eight people a day in Scotland do.View Project
The Torridon Digital Project
We have now been working with The Torridon for over 5 years and have developed and improved their digital presence to keep up to date with web trends. Last year it was decided that it was time to build a new Torridon site that moved away from the restrictive content model we had initially built to something more flexible and that has the ability to utilise screen space better on both desktop and mobile.View Project