Angus Soft Fruits

Angus Soft Fruits are the ‘berry specialists’ – They are a leading supplier of berries to UK and European retailers. They were looking for us to freshen up their branding, without steering too far from their original brand, and a new website that would represent what they do to their customers.


Our remit for the main Angus brand was to ‘tidy up’ rather than change. We kept all of the same elements: leaf shape, lowercase name and the same sub-text. We just made a point of improving each element as much as possible while still remaining very much the same identity. We like to think of this one as ‘cosmetic surgery’.

Martyn Gallagher – Senior Graphic Designer


Website Look & Feel

With a coastal location and rolling hills we wanted to try to capture the natural surroundings of the Angus Soft Fruit growers. We used watercolour brush patterns to soften and separate the bitesize snippets of information on the website coupled with large image areas to really give a visual impact. I happened to mention…’wouldn’t it be lovely if the grass and butterflies could move with the viewer?’ Bryan worked his magic and made some lovely dynamic areas on the site that add layers and depth to help give the feeling of being immersed in the location and natural elements of the brand.

Karen Kerr – Senior Graphic Designer

A Fully Responsive Website

Angus were looking for a fresh new site that conveyed both their professional business model and how they grow, package and distribute soft fruit from all across the world, but they also wanted it to relate to nature and the freshness of their fruit. To do this we introduced a layered parallax website that brought in graphics that conveyed a natural environment. Interspersed with this we used high quality photography of their sites and fruit. This allowed us to mix the natural with the professional.

Peter Johnstone – Senior Web Developer

I work with the team at SHINE on a weekly basis and I love it. I am over the moon with our new website and Peter and his team have done a magnificent job and I am so proud of it. I work with them on a variety of projects from packaging to exhibitions and digital marketing to brand development and despite throwing some crazy deadlines at them...nothing is too much trouble!”

Jill Witheyman, Marketing Manager

Our Work

Below are some examples of the standard of creativity that we deliver at SHINE. We can support you with bringing order to an existing brand or creation of a new one and the same approach can be applied to digital. Perhaps your website is not performing the way you want it to? Set us a challenge and let us impress you.