Angus Soft Fruits
Angus Soft Fruits are the ‘berry specialists’ – They are a leading supplier of berries to UK and European retailers. They were looking for us to freshen up their branding, without steering too far from their original brand, and a new website that would represent what they do to their customers.
Our remit for the main Angus brand was to ‘tidy up’ rather than change. We kept all of the same elements: leaf shape, lowercase name and the same sub-text. We just made a point of improving each element as much as possible while still remaining very much the same identity. We like to think of this one as ‘cosmetic surgery’.
Martyn Gallagher – Senior Graphic Designer
Website Look & Feel
With a coastal location and rolling hills we wanted to try to capture the natural surroundings of the Angus Soft Fruit growers. We used watercolour brush patterns to soften and separate the bitesize snippets of information on the website coupled with large image areas to really give a visual impact. I happened to mention…’wouldn’t it be lovely if the grass and butterflies could move with the viewer?’ Bryan worked his magic and made some lovely dynamic areas on the site that add layers and depth to help give the feeling of being immersed in the location and natural elements of the brand.
Karen Kerr – Senior Graphic Designer
A Fully Responsive Website
Angus were looking for a fresh new site that conveyed both their professional business model and how they grow, package and distribute soft fruit from all across the world, but they also wanted it to relate to nature and the freshness of their fruit. To do this we introduced a layered parallax website that brought in graphics that conveyed a natural environment. Interspersed with this we used high quality photography of their sites and fruit. This allowed us to mix the natural with the professional.
Peter Johnstone – Senior Web Developer
Below are some examples of the standard of creativity that we deliver at SHINE. We can support you with bringing order to an existing brand or creation of a new one and the same approach can be applied to digital. Perhaps your website is not performing the way you want it to? Set us a challenge and let us impress you.
Westpoint approached us as they wanted a fresh modern website that matched the quality of the homes they sell. As we had worked with them on a number of projects prior to the website we had a clear understanding of where they wanted the site to be.View Project
Links House Hotel at Royal Dornoch
5 star award winning luxury accommodation & fine dining with the charm, grace and elegance of the world’s finest boutique hotels, adjacent to the 1st tee at Royal Dornoch Golf Club.View Project
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Distilled in conjunction with Award Winning Dunnet Bay Distillers, (Rock Rose Gin) this special & unique blend brings together the best ingredients from around the Torridon area.View Project
In Scotland 55,000 people are affected by epilepsy. Children and older people are most at risk of developing this common serious neurological condition but anyone can develop epilepsy at any time, and eight people a day in Scotland do.View Project
The Torridon Digital Project
We have now been working with The Torridon for over 5 years and have developed and improved their digital presence to keep up to date with web trends. Last year it was decided that it was time to build a new Torridon site that moved away from the restrictive content model we had initially built to something more flexible and that has the ability to utilise screen space better on both desktop and mobile.View Project