A transparent approach
We were approached by Cruinn Consulting to help them stand out from a crowded recruitment marketplace. With an existing client base and strong core values around how business should be conducted, we created a contemporary brand and website to support this.
Our identity was inspired by the traditional word Cruinn; meaning gathered, exact and accurate. These keywords combined with Cruinn’s business ethos of honesty and transparency helped us craft a minimal and modern logotype.
A new online presence
A new website was created to give Cruinn a simple contact point that appeals to both sides of her business – individual’s looking for positions and corporations looking to fill executive roles. Brand awareness was created by focusing on large impact branding on the landing page and utilising scroll animations that play on the idea of transparency.