SHINE and DS2’s Journey
We love projects like these where we get to be creative and think of a new way to show a brand. Having worked with DS2 for a while now, they came to us asking for an updated brand and website.
The Initial Sketches
After doing some sketches, we had a few ideas that we thought would work, so started exploring and developing some designs in Illustrator.
The favourite was the ‘circle’ idea using light blue to create a clean and modern identity. As with most brands, we created two options where the colours can be used interchangeably, depending on where they are placed. So here’s a wee before & after and the full new brand.
Once we had the brand established, it was over to the digital side to start developing a new website. With a bit of hard work (and frustrations with our very slow internet connection) we were finally ready to launch the new site.
We wanted to showcase DS2’s products in the best possible way and ensure the design reflected the quality and contemporary design. Using different print techniques (which got the print-design side of the office very excited!), such as spot UV and, DS2’s product brochure is looking pretty smart.
Below are some examples of the standard of creativity that we deliver at SHINE. We can support you with bringing order to an existing brand or creation of a new one and the same approach can be applied to digital. Perhaps your website is not performing the way you want it to? Set us a challenge and let us impress you.
Westpoint approached us as they wanted a fresh modern website that matched the quality of the homes they sell. As we had worked with them on a number of projects prior to the website we had a clear understanding of where they wanted the site to be.View Project
Links House Hotel at Royal Dornoch
5 star award winning luxury accommodation & fine dining with the charm, grace and elegance of the world’s finest boutique hotels, adjacent to the 1st tee at Royal Dornoch Golf Club.View Project
Headhunting for the medical technology sector. Established in 2001, bringing a specialist understanding of medical technology. Snedden Campbell brings something different to your candidate search: an exceptional mix of medtech knowledge, experience, and the skill to spark candidates’ interest in an opportunity they never knew existed.View Project
Distilled in conjunction with Award Winning Dunnet Bay Distillers, (Rock Rose Gin) this special & unique blend brings together the best ingredients from around the Torridon area.View Project
Glasgow Clyde Education Foundation
A grant making Foundation, established in 2014, to support the learning and life chances of students, potential students and the wider community that is served by Glasgow Clyde College.View Project
The Torridon Digital Project
We have now been working with The Torridon for over 5 years and have developed and improved their digital presence to keep up to date with web trends. Last year it was decided that it was time to build a new Torridon site that moved away from the restrictive content model we had initially built to something more flexible and that has the ability to utilise screen space better on both desktop and mobile.View Project