SHINE and DS2’s Journey

We love projects like these where we get to be creative and think of a new way to show a brand. Having worked with DS2 for a while now, they came to us asking for an updated brand and website.


The Initial Sketches

After doing some sketches, we had a few ideas that we thought would work, so started exploring and developing some designs in Illustrator.


The Brand

The favourite was the ‘circle’ idea using light blue to create a clean and modern identity. As with most brands, we created two options where the colours can be used interchangeably, depending on where they are placed. So here’s a wee before & after and the full new brand.

The Website

Once we had the brand established, it was over to the digital side to start developing a new website. With a bit of hard work (and frustrations with our very slow internet connection) we were finally ready to launch the new site.

Print Material

We wanted to showcase DS2’s products in the best possible way and ensure the design reflected the quality and contemporary design. Using different print techniques (which got the print-design side of the office very excited!), such as spot UV and, DS2’s product brochure is looking pretty smart.

Our Work

Below are some examples of the standard of creativity that we deliver at SHINE. We can support you with bringing order to an existing brand or creation of a new one and the same approach can be applied to digital. Perhaps your website is not performing the way you want it to? Set us a challenge and let us impress you.