Robyn Friel, Head of Fundraising and Communications at Epilepsy Scotland, came to us looking to educate and engage the public with a general awareness campaign. We developed the creative thinking closely with her, the board and service users. With their goal in mind we developed an idea with a strong emphasis on first aid and how we can all make lives with epilepsy easier everyday.
We started with a bit of housekeeping of the brand to consolidate the thinking and give a consistency to the messages and brand elements. Introducing design elements to bring the URL into the visual and give a direct link to online, a vital portal of information for their service users.
During this process we were also asked to design and produce their 2018/19 annual report. Tasked with pulling out key information we ensured that the stakeholders were presented with easily digestible facts and figures and to continue to develop the graphic style.
During a session with peers at the charity someone described having a seizure whilst crossing the road… “I simply had a seizure in the wrong place at the wrong time”. With such a strong underlying message we wanted to allow the viewer to realise that the seizure was epileptic and not the person.
The seizure happened at the wrong time, with no control over where it would happen, the blame does not lie with the person. To dispel the negativity and false ‘truths’ surrounding the illness, we wanted to change general perception. By putting the onus on the general public to know what to do if someone had a seizure that they could save a life, reduce anxiety or avoid the serious injury to a person having a seizure.
To do this we focussed on clear and bold statistics, allowing the viewer to have an 'I didn't know that' moment. Educate and engage. We developed the acronym T.A.L.K as a simple and memorable guide to first aid, and included this as the hashtag to the campaign encouraging others to #TalkEpilepsy. We were keen not to use cliched images of someone on the floor in the middle of a seizure and instead used the warning sign as a graphic device to represent this and to highlight the every day situation that could potentially be dangerous. Focussing on commuter traffic we honed the designs to represent everyday situation and referenced how an individual could make all the difference.
Karen Kerr - Head of Design
Bold and Brave
Aware that generic adverts can sometimes be like wallpaper we put a harder hitting visual route to our client and she needed no encouragement to include the bold image in the second wave of media. Not to scare monger but to get people to sit up and pay attention. The charity has been applauded by peers for being braver and bolder than they have seen the sector being and hoped that it would pave the way for others to break down the hushed stigmas and untruths about the condition.
In collaboration with service users we used graphic images of real life injuries as the result of a seizure, covering the most graphic parts with a warning sticker relaying statistics. These were used across social media channels and the reaction was overwhelming to hear others sharing their personal stories. People were starting to #TalkEpilepsy.
Below are some examples of the standard of creativity that we deliver at SHINE. We can support you with bringing order to an existing brand or creation of a new one and the same approach can be applied to digital. Perhaps your website is not performing the way you want it to? Set us a challenge and let us impress you.
Westpoint approached us as they wanted a fresh modern website that matched the quality of the homes they sell. As we had worked with them on a number of projects prior to the website we had a clear understanding of where they wanted the site to be.View Project
Links House Hotel at Royal Dornoch
5 star award winning luxury accommodation & fine dining with the charm, grace and elegance of the world’s finest boutique hotels, adjacent to the 1st tee at Royal Dornoch Golf Club.View Project
Headhunting for the medical technology sector. Established in 2001, bringing a specialist understanding of medical technology. Snedden Campbell brings something different to your candidate search: an exceptional mix of medtech knowledge, experience, and the skill to spark candidates’ interest in an opportunity they never knew existed.View Project
Distilled in conjunction with Award Winning Dunnet Bay Distillers, (Rock Rose Gin) this special & unique blend brings together the best ingredients from around the Torridon area.View Project
In Scotland 55,000 people are affected by epilepsy. Children and older people are most at risk of developing this common serious neurological condition but anyone can develop epilepsy at any time, and eight people a day in Scotland do.View Project
The Torridon Digital Project
We have now been working with The Torridon for over 5 years and have developed and improved their digital presence to keep up to date with web trends. Last year it was decided that it was time to build a new Torridon site that moved away from the restrictive content model we had initially built to something more flexible and that has the ability to utilise screen space better on both desktop and mobile.View Project