Our Journey with Houlden
With over 30 luxury independent members representing around 80 stores across the UK and Ireland, Holden needed an image that would reflect the luxury and the quality of the people that they work with, and a website that would represent this. Holding networking events, Houlden also needed client facing materials such as newsletters, event guides and exhibition stands.
Branding – Smoke Assets
When people think of forming and shaping jewellery, they think of immense heat and the precious metals in a molten form, ready to be crafted. The very process of making the jewellery involves heat, fire – and those elements create smoke. In the designs, the jewellery is the finished product of the fire and process, emerging from the heat in a perfectly formed shape. It’s the heat that contours the form and creates the smooth, liquid-like finish on the metal. It’s as though the finished piece is emerging from the fire, through the smoke and on its way to the next stage – it’s new owner.
The use of blue, purple or gold in the smoke highlights the undertones of colour that are found in the precious jewels, contrasting, yet complimenting, the make-up of the product. The smoke is flowing, fluid and ever changing. It adapts to the environment. An excellent representation of Houlden’s jewellery, which responds to the latest trends in the market and gives the customers what they want.
We have created the event guides for Houlden’s various events and other print material.
Houlden Jewellers came to us to help update their membership site. They needed a site that allowed multiple membership level access. It also needed to have user forum and a complex product search system. By using some key WordPress plugins we were able to create a modern site that allowed them to perform complex admin tasks in the backend.
When looking at Houldens analytics it was clear that more and more of their members were using mobile phones to view the site. As their current was not mobile friendly we made sure the experience on the phone and tablet was excellent. This has allowed for increased member activity across the site.
Below are some examples of the standard of creativity that we deliver at SHINE. We can support you with bringing order to an existing brand or creation of a new one and the same approach can be applied to digital. Perhaps your website is not performing the way you want it to? Set us a challenge and let us impress you.
Links House Hotel at Royal Dornoch
5 star award winning luxury accommodation & fine dining with the charm, grace and elegance of the world’s finest boutique hotels, adjacent to the 1st tee at Royal Dornoch Golf Club.View Project
Headhunting for the medical technology sector. Established in 2001, bringing a specialist understanding of medical technology. Snedden Campbell brings something different to your candidate search: an exceptional mix of medtech knowledge, experience, and the skill to spark candidates’ interest in an opportunity they never knew existed.View Project
Distilled in conjunction with Award Winning Dunnet Bay Distillers, (Rock Rose Gin) this special & unique blend brings together the best ingredients from around the Torridon area.View Project
Glasgow Clyde Education Foundation
A grant making Foundation, established in 2014, to support the learning and life chances of students, potential students and the wider community that is served by Glasgow Clyde College.View Project
Harlequin designs CRM, fundraising and accounting software that enables charities to stand out and achieve strategic success.View Project
The Torridon Digital Project
We have now been working with The Torridon for over 5 years and have developed and improved their digital presence to keep up to date with web trends. Last year it was decided that it was time to build a new Torridon site that moved away from the restrictive content model we had initially built to something more flexible and that has the ability to utilise screen space better on both desktop and mobile.View Project