Our journey with Princes Square
Princes Square is Glasgow’s leading specialty shopping & dining destination, with an unrivalled mix of high street brands, designer labels, boutiques and outstanding bars, restaurants, coffee shops and cafés. We started working with Princes Square in 2013, after winning a pitch to work as their Creative Agency on all things branding.
Christmas is a project in itself with Princes Square and each year the planning starts in July! Martyn took the iconic peacock that features on the building and started sketching out some ideas for the 2016 Christmas campaign.
After the campaign, the client loved the symbol so much that it sparked interest for an overall brand update. All brand materials such as social graphics, internal wall prints and branded products featured the new brand. It really captures the elegance, style and lifestyle that represents Princes Square and their customers.
Showcase of The Branding Process
Take a look at this video created by Martyn to really showcase how the brand evolved from the peacock feature on the building.
With Princes Square we were able to create a range of designs for different forms of print across the seasonal campaigns from posters and fliers to large wall art pieces. Another video created by Martyn that shows how the brand works in line with seasonal campaigns can be seen below. Elements can be drawn together to create clear themes, tied together with the brand.
Below are some examples of the standard of creativity that we deliver at SHINE. We can support you with bringing order to an existing brand or creation of a new one and the same approach can be applied to digital. Perhaps your website is not performing the way you want it to? Set us a challenge and let us impress you.
Virgin Trains East Coast
Virgin Trains East Coast is a train operating company in the United Kingdom that operates the InterCity East Coast franchise on the East Coast Main Line between London, Yorkshire, the North East and Scotland.View Project
Distilled in conjunction with Award Winning Dunnet Bay Distillers, (Rock Rose Gin) this special & unique blend brings together the best ingredients from around the Torridon area.View Project
Harlequin designs CRM, fundraising and accounting software that enables charities to stand out and achieve strategic success.View Project
The Lovat is the only 4 star, 3 rosette hotel in Loch Ness. This award winning eco-conscious hotel is a beautiful Victorian building located in the loch-side village of Fort Augustus, in the heart of the Scottish Highlands. We offer excellent accommodation and unforgettable Loch Ness views.View Project
With over 30 years’ experience at the forefront of quality inspired developments in some of Scotland’s most desirable locations Westpoint Homes has undergone considerable growth over the years but remains committed to those core values that have long underpinned our success, taking pride in everything we do whether building homes to the highest possible standards or taking extra special care of each and every customer.View Project
The Torridon Digital Project
We have now been working with The Torridon for over 5 years and have developed and improved their digital presence to keep up to date with web trends. Last year it was decided that it was time to build a new Torridon site that moved away from the restrictive content model we had initially built to something more flexible and that has the ability to utilise screen space better on both desktop and mobile.View Project