Our journey with Princes Square

Princes Square is Glasgow’s leading specialty shopping & dining destination, with an unrivalled mix of high street brands, designer labels, boutiques and outstanding bars, restaurants, coffee shops and cafés. We started working with Princes Square in 2013, after winning a pitch to work as their Creative Agency on all things branding.



Christmas is a project in itself with Princes Square and each year the planning starts in July! Martyn took the iconic peacock that features on the building and started sketching out some ideas for the 2016 Christmas campaign.


After the campaign, the client loved the symbol so much that it sparked interest for an overall brand update. All brand materials such as social graphics, internal wall prints and branded products featured the new brand. It really captures the elegance, style and lifestyle that represents Princes Square and their customers.

Showcase of The Branding Process

Take a look at this video created by Martyn to really showcase how the brand evolved from the peacock feature on the building.

Seasonal Campaigns

With Princes Square we were able to create a range of designs for different forms of print across the seasonal campaigns from posters and fliers to large wall art pieces. Another video created by Martyn that shows how the brand works in line with seasonal campaigns can be seen below. Elements can be drawn together to create clear themes, tied together with the brand.

Our Work

Below are some examples of the standard of creativity that we deliver at SHINE. We can support you with bringing order to an existing brand or creation of a new one and the same approach can be applied to digital. Perhaps your website is not performing the way you want it to? Set us a challenge and let us impress you.