Software Advisory Service
Software Advisory Service offer expert, technology buying advice about SME software solutions.
The Software Advisory Service wanted a brand new look and feel to reflect the dynamic growth of the company. The main remit of the business is to reduce the complexity of finding an I.T. solution for their customers in a very busy marketplace. They tasked us with designing a standout brand that would put them above the noise and leading the field.
Internally the business is known as SAS and we preferred this shorter name, however, there is another company that go by this acronym. Not wanting to lose the short dynamic name we looked to symbols and shapes to represent the letters. This lead us to explore morse code, one of the simplest forms of communication. We were able to retain SAS but have complete ownership of the brand, whilst creating a bold marque with a modern feel.
It was a great opportunity to work on a dynamic brand with a client who was open to explore a variety of avenues. As a creative studio it’s always good to hear that we made a clients decision hard with a diverse range of options. It was a close race between all routes presented, but after further exploration of the morse code treatment it was clear this had legs and was running. We added a personal touch on the business cards of the names in morse code and added a generator to the website so you too can find out your coded name.
Karen Kerr - Head of Design
Below are some examples of the standard of creativity that we deliver at SHINE. We can support you with bringing order to an existing brand or creation of a new one and the same approach can be applied to digital. Perhaps your website is not performing the way you want it to? Set us a challenge and let us impress you.
Westpoint approached us as they wanted a fresh modern website that matched the quality of the homes they sell. As we had worked with them on a number of projects prior to the website we had a clear understanding of where they wanted the site to be.View Project
Links House Hotel at Royal Dornoch
5 star award winning luxury accommodation & fine dining with the charm, grace and elegance of the world’s finest boutique hotels, adjacent to the 1st tee at Royal Dornoch Golf Club.View Project
Headhunting for the medical technology sector. Established in 2001, bringing a specialist understanding of medical technology. Snedden Campbell brings something different to your candidate search: an exceptional mix of medtech knowledge, experience, and the skill to spark candidates’ interest in an opportunity they never knew existed.View Project
Distilled in conjunction with Award Winning Dunnet Bay Distillers, (Rock Rose Gin) this special & unique blend brings together the best ingredients from around the Torridon area.View Project
Glasgow Clyde Education Foundation
A grant making Foundation, established in 2014, to support the learning and life chances of students, potential students and the wider community that is served by Glasgow Clyde College.View Project
The Torridon Digital Project
We have now been working with The Torridon for over 5 years and have developed and improved their digital presence to keep up to date with web trends. Last year it was decided that it was time to build a new Torridon site that moved away from the restrictive content model we had initially built to something more flexible and that has the ability to utilise screen space better on both desktop and mobile.View Project