A new vision for a national charity.
Visibility Scotland approached us in early 2019 when looking to rebrand the charity. They wanted to revitalise the brand and steer it away from it’s previous corporate perception whilst introducing an approachable and accessible persona that reflected the care that they offer.
Being a charity that was heavily focused around those with visual impairments, it was essential that accessibility was at the very heart of the project and was to be considered at every step of the way.
Building an accessible brand
Our recent rebrand of Visibility to Visibility Scotland was a really interesting project and process to undertake. With accessibility at the heart of the rebrand we spent a lot of our time researching colour, colour theory and legible typography. It was key that we delivered an identity system that could work across multiple platforms at varying sizes whilst still capturing the emotional side of the work that the charity undertakes.
We’re delighted with the outcome and the feedback from service users, staff and professionals has been one of many highlights of this project.
Using a system of modular blocks and typography, the site is structured to promote an easy user journey through every page. With the addition of an accessibility button, we were able to allow users to alter the site in numerous ways to aid them.
We were delighted to work with Visibility Scotland on their new website. It was clear from the outset that we needed to build a site that was easy to navigate and clear to read and we achieved this by developing a navigation system that worked with screen readers and a font that was clearly readable to service users. There was also a number of user group meetings setup to gauge feedback from people with visual impairments. We were pleased that the feedback we got was excellent. Overall Visibility Scotland have a site that is easy to use, read and also importantly for Visibility staff very easy to update and maintain.