Westpoint Homes have been building quality new homes in some of Scotland’s most desirable locations for over 30 years. Every development is unique, each with a contemporary take on the design brief – and the same dedication to quality, safety, and endurance they have had since day one.
A Digital Transformation
Westpoint approached us as they wanted a fresh modern website that matched the quality of the homes they sell. As we had worked with them on a number of projects prior to the website we had a clear understanding of where they wanted the site to be. We created a site that is easy to use and also navigate, we focused on the main area of the site, the developments and individual plots. We made sure it was easy to navigate and find the exact plot you wanted and also made sure the key information was presented clearly. It was also very important that internal Westpoint staff had the ability to update the site easily and move away from the complex processes they had to perform to update the old site. We developed an ‘Update Once’ system that meant if any plot information on the site was updated, it then cascaded through the site and was updated across everything. The client is delighted with the final result.
A Mobile Experience
From looking at the stats it showed that Westpoint Homes was accessed more via mobile and tablet so we wanted to make sure the experience on mobile was just as good as desktop. All components on the site were thought about on mobile first level to make sure the user was able to access the key information and navigate quickly to the relevant page. We also simplified the navigation. Moving away from three menus to just one so that all key pages were one click away for the user.
Westpoint Homes came to us back in September last year looking for a new site that would improve user experience and modernise the design. We were also tasked with making the data entry of adding hundreds of properties to the site much easier. We achieved this with a bespoke WordPress solution that means that data is entered in one place and populates across the whole site. So when Westpoint update a price of a home they do it once rather 4 or 5 times. Westpoint are delighted with the final site and we are already starting to see the enquiries come in.
Peter - Head of Digital
Straight To The Point
One of the main areas of the site is the site plan map component. Westpoint can build up an interactive map on the site by adding plots and then simply dragging them to the relevant point on the map. This was a totally bespoke solution created from scratch for the client. They now have an easy to use and more importantly easy to update map pointer plugin for their site. It is also fully responsive. Users can now easily find the plot that suits them and get all the information they need within one click.
Previously Westpoint Homes had to build maps by creating and editing raw HTML. We wanted to make this process much easier. The new site constructs a new map by automatically pulling in properties all Wespoint Homes have to do is to add a map graphic, move the plots to the correct location, then save the map. A much smoother process in creating a map than editing raw HTML!
Bryan - Senior Web Developer
Since the launch of the site in mid April we have already seen a marked increase in page views and more importantly a massive reduction in bounce rate. This shows people are engaging with the site more and as a result Westpoint are seeing a big increase in online enquiries.
Below are some examples of the standard of creativity that we deliver at SHINE. We can support you with bringing order to an existing brand or creation of a new one and the same approach can be applied to digital. Perhaps your website is not performing the way you want it to? Set us a challenge and let us impress you.
Westpoint approached us as they wanted a fresh modern website that matched the quality of the homes they sell. As we had worked with them on a number of projects prior to the website we had a clear understanding of where they wanted the site to be.View Project
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