Partnerships that perform
Whitecross Building Consultancy
Whitecross are a premium Building Consultancy providing an innovative range of services to leading national businesses. Known for their considered approach and high standard of work, they pride themselves on developing long standing relationships with clients.
Approaching their 10th year as a business, Whitecross decided that this milestone would be a good time to re-asses their offering and look ahead with a fresh, forward thinking rebrand.
We wanted to create a brand that would connect with their existing customer base and better reflect the standard of the business for the next ten years or more. With this ethos in mind, the strapline ‘Building Partnerships that Perform’ was suggested to highlight the importance of nurturing client relationships.
The existing corporate blue was updated to a more vibrant electric blue, as a nod to the previous brand and to highlight a new modern era for the business. A bold new logotype and modern brand mark that played on the ‘white-cross’ name was created to give further flexibility across primarily digital applications. These elements combined would allow increased stand-out within a crowded and very corporate sector.