First thing Martyn did was to go and get some pictures of the wall to understand where our design would be situated and started doing some visualising with our creative minds.
There were a number of things that stood out. Firstly, the wall changes colour. Cool! So we had to think about how to incorporate that.
Second, there are some things on the wall. A card machine, some bolts (you can see on the left in the picture above) and plenty of panels which have small joining lines.
This meant our idea had to work with these aspects – maybe even contribute to the design!
So we set about InDesign and have come up with a bold, colourful wall vinyl.
The clever thing about this vinyl is that it’s not just one sheet. It has been divided up into sections to make room for the bolts and gaps between panels.
Also, the places where you see pink are actually cut-out to allow the coloured lights to shine through.
We sent our internal photographer (Ryan) down for a walk to Princes Square to get some pictures of the wall in action.
Have you ever wondered what happens at a photoshoot? Well, we would love to fill you in! As some of you may have seen on our social media pages, we were recently involved in the Princes Square ‘Christmas Extravaganza Event‘ photoshoot. (Perhaps the last time we are allowed, but you can judge for yourselves after looking at the pictures…)
So as the campaign is starting to be promoted by Princes Square and is set to take place on the 26th November. We just thought you should see some of the things that went on behind the scenes – a bit of inside knowledge.
Of course, the photoshoots are taken very seriously and we all needed to be on our best behaviour…
And it wasn’t just the models that wanted to be on camera…
Mark, the hairdresser, spent a lot of time on camera…
Craig was starting to feel left out and decided to start his career as a model…
Then Gerardo, our photographer, decided he wanted to be on the other side of the camera for a while too…
Throughout the shenanigans we also just had to make sure there was some yellow popping in here and there, after all, SHINE does love a bit of yellow!
But in all seriousness, we did have a very productive day and got some great photographs. After hours of photoshopping the 10,000 photos taken, Martyn was able to create some rather great adverts for Princes Square.
