Exergy3

Brand development and new digital platform for green energy spin out Exergy3.

The Challenge

Exergy3 are a team of expert engineers, scientists and professionals committed to building a greener world. The Scottish spin out team from Edinburgh University have developed an industry changing thermal energy storage device which stores heat at temperatures up to 1200ºC with less than a 1% thermal loss per day. With their first major installation on the horizon, Exergy3 approached us to redevelop their existing brand and website as they prepare to take the sector by storm.

A new position

Through a series of collaborative workshops and discussions a new positioning for Exergy3 was developed. Inspired by industrial revolutionaries such as James Watt we focused our messaging on the impact of technology conceived in Scotland. To compliment the new language, a suite of scenic Scottish imagery was curated, along side workshop and on site photography and video.

We took the existing brand and brought it to life with a new logotype, supporting typography and an expanded colour palette more fitting of the business and sector.