House for an Art Lover

We worked closely with the in-house team to deliver a new digital platform that truly reflects this historic Glasgow landmark. Not only is the house a cultural attraction and home to the popular Art Lover’s Café, but it also hosts regular art, design, and architecture-related events in its purpose-built studios and seminar rooms. It is also one of Glasgow’s finest wedding venues and event spaces.

The Solution

The new site brings the complete offering together into one streamlined experience for the first time. An optimised mobile journey now makes browsing what’s on, booking a table, or enquiring about hosting an event easier than ever across any device.

Archival drawings and writings by Mackintosh were thoughtfully curated throughout the site design, reinforcing the brand’s positioning as an ever-evolving space where history and imagination converge.

A new suite of photography and video assets were developed to bring the refreshed brand tone and positioning to life. Designed with longevity in mind, this content can be managed internally, equipping the team to create rich, ever-evolving digital experiences.

Outcome

Since the launch in February the new site has achieved: User Engagement: Up 143% Pages Views – Up 104% Conversions – Up 80% Sales – Up 25%.

“Working with Shine on our new website has been a fantastic experience from start to finish. They took the time to really understand what makes House for an Art Lover special and brought it to life online with a modern, engaging design that still feels true to our roots. They struck the perfect balance between celebrating Charles Rennie Mackintosh and our artistic heritage and delivering something with real commercial impact. The team were fantastic to work with – creative, collaborative and incredibly organised.”

“They listened carefully, offered great ideas and kept the project moving forward at every stage. We’re absolutely delighted with the finished product and have had brilliant feedback from our visitors and clients already. It was a real pleasure partnering with Shine and we wouldn’t hesitate to recommend them.”

Kate Kaczor – Sales & Events Manager