SHINE and The Torridon’s Journey
We have worked with The Torridon since winning a pitch in 2010. We have since worked with them on rebranding, developing a new website as well as delivering all client facing touch points. All with a return on investment focus.
For the branding, the idea was to create distinction between all aspects of what The Torridon offers whilst still maintaining a consistent link throughout. We highlighted The Hotel, The Inn, The Boathouse, The 1887 Restaurant and the activities through different icons, within the same brand guidelines. Each identifies and relates to either the luxury and exclusivity aspect, or the adventure and traditional aspect.
Pride of Britain Video
With thanks to Pride of Britain Hotels who created this video, which highlights The Torridon in beautiful ways and includes the full brand and sub-branding that we created for The Torridon.
The 25 Year Brand
To celebrate 25 years of The Torridon being under ownership in the Rose-Bristow family, we created a unique, bespoke brand that would stand out and draw attention to the milestone.
Social Media & Marketing
We manage and carry out all aspects of social media and marketing activity for The Torridon. Since running their Facebook and Twitter accounts, we have increased the number of followers, reach and engagement per post. A 12 month marketing plan was created and is being implemented across 2017, with clear aims and objectives and strategies to achieve these.
For The Torridon the brief for the website was clear – to increase bookings. This was achieved by developing an easy to navigate website that used stunning photography to showcase the hotel and the surrounding area. We developed the site using WordPress and this has allowed us to be flexible in its continued improvement over the years since launch.
A Fully Responsive Website
It was clear when developing The Torridon website that mobile would be a key aspect to the design and built. We made sure the mobile experience on the site was concise and fast. By doing this, bookings via mobile have increased and we are constantly tweaking and improving the mobile experience as trends change
Various printed materials have been created for The Torridon. From menus for the 1887 Restaurant and The Inn, to maps for the activity sessions, to glossy, magazines.
Below are some examples of the standard of creativity that we deliver at SHINE. We can support you with bringing order to an existing brand or creation of a new one and the same approach can be applied to digital. Perhaps your website is not performing the way you want it to? Set us a challenge and let us impress you.
Virgin Trains East Coast
Virgin Trains East Coast is a train operating company in the United Kingdom that operates the InterCity East Coast franchise on the East Coast Main Line between London, Yorkshire, the North East and Scotland.View Project
Distilled in conjunction with Award Winning Dunnet Bay Distillers, (Rock Rose Gin) this special & unique blend brings together the best ingredients from around the Torridon area.View Project
The Lovat is the only 4 star, 3 rosette hotel in Loch Ness. This award winning eco-conscious hotel is a beautiful Victorian building located in the loch-side village of Fort Augustus, in the heart of the Scottish Highlands. We offer excellent accommodation and unforgettable Loch Ness views.View Project
With over 30 years’ experience at the forefront of quality inspired developments in some of Scotland’s most desirable locations Westpoint Homes has undergone considerable growth over the years but remains committed to those core values that have long underpinned our success, taking pride in everything we do whether building homes to the highest possible standards or taking extra special care of each and every customer.View Project
Angus Soft Fruits
Angus Soft Fruits are the ‘berry specialists’ - They are a leading supplier of berries to UK and European retailers. They were looking for us to freshen up their branding, without steering too far from their original brand, and a new website that would represent what they do to their customers.View Project
The Torridon Digital Project
We have now been working with The Torridon for over 5 years and have developed and improved their digital presence to keep up to date with web trends. Last year it was decided that it was time to build a new Torridon site that moved away from the restrictive content model we had initially built to something more flexible and that has the ability to utilise screen space better on both desktop and mobile.View Project