Modern digital presence for Scotland’s Premier Racecourse. With a varied demographic of visitors the new site had to solve a number of user challenges. The key aim was to give customers a streamlined booking journey and easy access to a wide variety of Raceday information.
One of the key aspects of the project was to integrate the external Grand National and Gold Cup micro sites. The introduction of a new dual navigation system separates out these events from the rest of the site in a user friendly way.
A new fixtures system was implemented to allow users easy access to key information. With over half of users visiting the site on mobile devices, the addition of an alternative list view to allows users to plan and book seamlessly across both mobile and desktop platforms.
With an ever evolving racing and events calendar it was imperative that Ayr Racecourse could take ownership of the site after launch. We developed a bespoke editing system with fluid templates that allow the team to build informative, on-brand pages in-house.