Content creation and bespoke new website for international chauffeur company. Little’s have been delivering the highest quality service to clients since 1966. The key aim of the new website was to streamline the user experience and reposition the business as an international service, available to clients anywhere in the world.
The first step of the project involved carrying out an evaluation of the existing brand identity to understand how it was received by the target audience. We made changes to the logotype, colour palette, typography and expanded on the wider brand assets. This gave the client team as much freedom as possible within a brand framework that was easy for them to apply in day to day use.
To update the aesthetic of the site, new photography and video content was created and given a key role in the site’s gallery style design. This content was aimed at creating a luxury but still welcoming feel – putting the visitors in the perspective of a Little’s client.
Photography by Otago Street Collective.