As every year passes, the power of social media continues to rise and exceed expectations like never before.
20 years ago, the potential marketing reach was very limited as outbound marketing was much more prevalent whether that be billboards, newspaper ads or cold-calling where the audience could be warm or cold leads, there was no way to manage or track the leads generated and if there was it was very inconclusive.
Nowadays, we are able to utilise Social Media not only as a form of communication but a highly effective marketing tool.
Using Facebook Ads to Boost Revenue
As Facebook advertising is one of the cheapest forms of advertising available (significantly cheaper than print, radio, television and other forms of digital advertising), utilising Facebook’s advertising platform you are able to reach the right people for your business through specific targeting.
Targeting Big Spenders or Select Niches with Facebook
No matter what your budget, you are going to want to maximise your ROI. Facebook can allow you to do this by targeting people who match your value proposition through geographic, psychographic and demographic targeting.
This is down to the fact that when you set up ads, it gives you the ability to target based on behaviours, interests, demographics, age, location, language and sex. With this information, you have the ability to truly narrow in on your perfect audience. While the whole world is at your fingertips, the more specific you are, the better chance you have at reaching your desired audience.
Installing the Facebook Pixel
In 2021, the key to long-term success is data. The more data the better. By installing the Facebook Pixel on your website you can gain access to all sorts of insight to help you make better business decisions that will help you boost your revenue.
Once you install the pixel to your site, Facebook will take data (either sales, lead forms or anything you choose) to use it to optimize your bids for website conversions—it will literally make algorithmic decisions to show ads to people who are more likely to convert into sales for your business.
Remarketing for Your Site
The Facebook Pixel data also allows you to re-market to your website visitors. Whether they added items to their basket or simply browsed the pages, you can gather that data and use it wisely to maximise purchase potential by showing them and reminding them of your brand through ads.
We are currently working with Hotels, Resorts and Property Developers on developing their Digital presence and we are passionate about producing results that matter! If you would like to collaborate on a strategy together – get in touch!