28.05.2015

NewMetrica are seeking to improve life-quality of animals everywhere.

Here at SHINE we work with a variety of business in different industries. From accountancy to hotels to veterinary sciences! The latter is where our new client, NewMetrica is placed.

Driven by a research project at the University of Glasgow, NewMetrica was formed by two founding developers. The business provides a scientific method for measuring an animal’s health. Mainly focused on domestic pets such as dogs, cats and pigs (yes pigs!) the founders are keen to grow the business and help animals everywhere. They formed VetMetrica, a sub-brand which provides a questionnaire (to the owner of course) asking questions relating to the animal’s general health. This can also be used in a vet consultation. This information is then stored and a profile is created for the animal. This can then be used to analyse the wellbeing over time or whether clinical treatments have been successful.

So, what are SHINE going to be doing for NewMetrica?

As a creative agency that covers digital projects and brands for clients, we don’t know much about veterinary sciences, but we do know how to design a great website! We will be re-vamping VetMetrica’s website and working closely with them in the upcoming weeks. Stay tuned for updates on how our project is progressing and if you sign up to our monthly newsletter we will keep you updated on what we have been up to.

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