The Terrace

Rebrand, illustration and tone of voice for Crieff Hydro’s Brasserie style dinging space ‘The Terrace’.

The Challenge

Early in 2025 we partnered with Crieff Hydro on their £5M dining refurbishment project which sees the creation of six new bar and restaurant venues and refreshed menus for its existing dining spots.

The Rebrand

Working closely with the Crieff Hydro project team and their interior partners, we helped bring the vision for new dining space, The Terrace, to life. The Terrace is a warm, buzzing space for when you fancy something with a little French flourish.

The concept draws inspiration from the hustle and bustle of Paris, the logotype references the typography of Parisian street signs. Complemented by hand drawn illustrations from Glasgow artist Clare Findon, our aim was to bring a light hearted and contemporary take on the classic French brasserie. A relaxed tone of voice was introduced to help differentiate the atmosphere from the other F&B outlets of the hotel.