Princes Square's Magical Wall

10.06.2016
Having worked with Princes Square for quite a few years now, it is always great to get so involved in some major design work for the centre. We were recently asked to design a new ‘welcome wall’ at the entrance to the shopping centre.
First thing Martyn did was to go and get some pictures of the wall to understand where our design would be situated and started doing some visualising with our creative minds.
There were a number of things that stood out. Firstly, the wall changes colour. Cool! So we had to think about how to incorporate that.
Second, there are some things on the wall. A card machine, some bolts (you can see on the left in the picture above) and plenty of panels which have small joining lines.
This meant our idea had to work with these aspects – maybe even contribute to the design!
So we set about InDesign and have come up with a bold, colourful wall vinyl.
The clever thing about this vinyl is that it’s not just one sheet. It has been divided up into sections to make room for the bolts and gaps between panels.
Also, the places where you see pink are actually cut-out to allow the coloured lights to shine through.
We sent our internal photographer (Ryan) down for a walk to Princes Square to get some pictures of the wall in action.