Charity Leadership Scotland

Rebrand and repositioning for Charity Leadership Scotland. Formerly ACOSVO, Charity Leadership Scotland is the home of Scotland’s voluntary sector leaders.

The Challenge

After 25 years of supporting, connecting and championing Scotland’s voluntary sector leaders, ACOSVO embarked on a new era with a new name: Charity Leadership Scotland. We worked closely with the senior team to reposition the organisation to better reflect the resilience, influence and ambition of its 700 members. Building on ACOSVO’s legacy, we created a new identity that captures what the charity stands for today.

Together Towards Change.

Connection emerged as a central theme throughout the initial workshops and conversations. At its core, the organisation brings leaders together to offer support and drive meaningful change across the sector. This sense of community and a collective voice that challenges the norm, became the cornerstone of the brand’s new positioning.

The Brand

With a new name that reflects their mission with more clarity, a modernised brand was created to help strengthen recognition, influence and reach across the sector and beyond. The brand marque draws inspiration from ripples of change, circles of community and crossing paths of connection, each closely tied to the organisation’s vision and values.

A new look

Moving away from the corporate purple tones of the ACOSVO brand, a new and accessible palette was introduced to help differentiate from others in the sector. We also introduced new typography to bring a warmth to communications. A brand toolkit was created for the internal team to allow staff to roll out the brand across various print and digital media.