The Green Group

Rebrand and repositioning for Scotland’s largest independent laundry operator.

The Challenge

In a highly competitive industry, The Green Group aim to stand out from the crowd with their environmental credentials, innovative systems and strong business relationships. Through organic growth, the company’s workforce has expanded to over 100 employees, prompting a need to better reflect its established position and growing client base.

A Fresh Approach

Through a series of collaborative workshops and discussions, a new brand strategy was developed. The refined tone of voice and key messaging were crafted to highlight what truly sets The Green Group apart from its competitors. To support this, a comprehensive set of guidelines was created, helping staff apply the new tone of voice consistently across digital touch points and client interactions.

The Brand

A new brand was created to support the repositioning. Inspired by folded, stacked linen, the monogram aims to be a symbol of reliability and trust and reflect the long standing relationships built within the industry. In a sea of blues and whites, a contemporary green colour palette was chosen to help stand out from the crowd. Supporting photography and video was created to highlight the scale and innovation of the business.