The Meikle

Rebranding a new breakfast restaurant space at Crieff Hydro.

The Challenge

Early in 2025 we partnered with Crieff Hydro on their £5M dining refurbishment project which sees the creation of six new bar and restaurant venues and refreshed menus for its existing dining spots.

The Brand

Working closely with the Crieff Hydro project team and their interior partners, we helped bring the vision for the new breakfast space, The Meikle, to life. The concept draws inspiration from a curated collection of historical materials, including Dr. Meikle’s original notes and a range of books and images from the hotel’s archive. The logotype echoes the character of Dr. Meikle’s signature, complemented by typefaces informed by his handwritten and typewritten documents. Our aim was to create a brand that captures a moment in time while presenting it through a contemporary lens, much like the hotel itself so effortlessly achieves.