SHINE and The Torridon’s Journey
We have worked with The Torridon since winning a pitch in 2010. We have since worked with them on rebranding, developing a new website as well as delivering all client facing touch points. All with a return on investment focus.
For the branding, the idea was to create distinction between all aspects of what The Torridon offers whilst still maintaining a consistent link throughout. We highlighted The Hotel, The Inn, The Boathouse, The 1887 Restaurant and the activities through different icons, within the same brand guidelines. Each identifies and relates to either the luxury and exclusivity aspect, or the adventure and traditional aspect.
Pride of Britain Video
With thanks to Pride of Britain Hotels who created this video, which highlights The Torridon in beautiful ways and includes the full brand and sub-branding that we created for The Torridon.
The 25 Year Brand
To celebrate 25 years of The Torridon being under ownership in the Rose-Bristow family, we created a unique, bespoke brand that would stand out and draw attention to the milestone.
Social Media & Marketing
We manage and carry out all aspects of social media and marketing activity for The Torridon. Since running their Facebook and Twitter accounts, we have increased the number of followers, reach and engagement per post. A 12 month marketing plan was created and is being implemented across 2017, with clear aims and objectives and strategies to achieve these.
For The Torridon the brief for the website was clear – to increase bookings. This was achieved by developing an easy to navigate website that used stunning photography to showcase the hotel and the surrounding area. We developed the site using WordPress and this has allowed us to be flexible in its continued improvement over the years since launch.
A Fully Responsive Website
It was clear when developing The Torridon website that mobile would be a key aspect to the design and built. We made sure the mobile experience on the site was concise and fast. By doing this, bookings via mobile have increased and we are constantly tweaking and improving the mobile experience as trends change
Various printed materials have been created for The Torridon. From menus for the 1887 Restaurant and The Inn, to maps for the activity sessions, to glossy, magazines.
Below are some examples of the standard of creativity that we deliver at SHINE. We can support you with bringing order to an existing brand or creation of a new one and the same approach can be applied to digital. Perhaps your website is not performing the way you want it to? Set us a challenge and let us impress you.
Links House Hotel at Royal Dornoch
5 star award winning luxury accommodation & fine dining with the charm, grace and elegance of the world’s finest boutique hotels, adjacent to the 1st tee at Royal Dornoch Golf Club.View Project
Headhunting for the medical technology sector. Established in 2001, bringing a specialist understanding of medical technology. Snedden Campbell brings something different to your candidate search: an exceptional mix of medtech knowledge, experience, and the skill to spark candidates’ interest in an opportunity they never knew existed.View Project
Distilled in conjunction with Award Winning Dunnet Bay Distillers, (Rock Rose Gin) this special & unique blend brings together the best ingredients from around the Torridon area.View Project
Glasgow Clyde Education Foundation
A grant making Foundation, established in 2014, to support the learning and life chances of students, potential students and the wider community that is served by Glasgow Clyde College.View Project
Harlequin designs CRM, fundraising and accounting software that enables charities to stand out and achieve strategic success.View Project
The Torridon Digital Project
We have now been working with The Torridon for over 5 years and have developed and improved their digital presence to keep up to date with web trends. Last year it was decided that it was time to build a new Torridon site that moved away from the restrictive content model we had initially built to something more flexible and that has the ability to utilise screen space better on both desktop and mobile.View Project