New Project: Scotrail Smartcard
We recently completed the creative for ScotRails Smart Card campaign.
An illustrative style was used to get the main selling points across in a unique way – the characters were designed to be adaptable to suit different areas of the campaign. We wanted a bespoke style and feel for smart card material, but for it to also be recognisable under the ScotRail brand.
We designed a range of material from initial posters, flyers and in-station advertisements, through to application forms, rejection & confirmation letters and card carrier packs.