We recently completed the creative for ScotRails Smart Card campaign.
An illustrative style was used to get the main selling points across in a unique way – the characters were designed to be adaptable to suit different areas of the campaign. We wanted a bespoke style and feel for smart card material, but for it to also be recognisable under the ScotRail brand. We designed a range of material from initial posters, flyers and in-station advertisements, through to application forms, rejection & confirmation letters and card carrier packs.
What We Do
Simple and effective ideas that connect with the right audience. We do the simple things well, no matter
how complex the brief, and most important of all, we get results for our clients.