13.08.2014

We recently completed the creative for ScotRails Smart Card campaign.

smart_cardAn illustrative style was used to get the main selling points across in a unique way – the characters were designed to be adaptable to suit different areas of the campaign. We wanted a bespoke style and feel for smart card material, but for it to also be recognisable under the ScotRail brand.
We designed a range of material from initial posters, flyers and in-station advertisements, through to application forms, rejection & confirmation letters and card carrier packs.

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