We recently completed the creative for ScotRails Smart Card campaign.

smart_cardAn illustrative style was used to get the main selling points across in a unique way – the characters were designed to be adaptable to suit different areas of the campaign. We wanted a bespoke style and feel for smart card material, but for it to also be recognisable under the ScotRail brand.
We designed a range of material from initial posters, flyers and in-station advertisements, through to application forms, rejection & confirmation letters and card carrier packs.


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    When SHINE first started nearly 15 years ago, one of our very first clients was Soapworks, a Glasgow based manufacturing company, and we're happy to report that we can still call them a client. Over the years we've worked together on numerous projects, more recently we completed their 25th Anniversary newsletter, a 12-page A5 booklet showcasing the team and products that has lead to their success over the years.

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    I always get a nice feeling when we got a positive comment about our website or when we get a new client after they visiting our site. Many people have commented on the ‘bookshelf’ style that we had and how they liked it.

What We Do

We strip back the unnecessary and untangle the complex. Behind every creative project, there is a collaborative process and solid creative strategy built to deliver meaningful impact.

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