New Project: Scotrail Smartcard - The SHINE Agency
Loading...

New Project: Scotrail Smartcard

We recently completed the creative for ScotRails Smart Card campaign.

smart_cardAn illustrative style was used to get the main selling points across in a unique way – the characters were designed to be adaptable to suit different areas of the campaign. We wanted a bespoke style and feel for smart card material, but for it to also be recognisable under the ScotRail brand.
We designed a range of material from initial posters, flyers and in-station advertisements, through to application forms, rejection & confirmation letters and card carrier packs.

Keep on reading...


Posted By shine2019

Filled Under:

Share This Post!