We were delighted to be invited to be Gold (yellow) sponsors at this years Master Innholders Conference at the O2 in London. It was a busy schedule and great to hear valuable insights into the hospitality industry in 2019 and looking towards to the future. We worked closely with Custard Communications to produce the marketing collateral for the event and was great to see it all in place.

This years theme was ‘Now is the time to…’ with the ethos being that it’s time for hoteliers to step out of their comfort zone and freshen up their approach to the industry. Taking forward the idea of time zones and travel, each clock represents a different aspect of the business landscape. Growth and change, aspiration and influence.

We also exhibited at the event to showcase the work we have been doing in the hospitality sector and welcomed many delegates who were drawn to Craig’s yellow converse. Below we have detailed some of the projects we were working on in 2018 and the real-life impact it has had on the clients top line. From increased occupancy, conversion, new audiences and revitalised branding and impact in the market.

The Torridon

Branding  |  Website Design & Development  |  E-Mail Marketing  |  Graphic Design
Monthly Retainer  |  Signage  |  Marketing  |  Launch of Arcturus Gin  |  Magazine

We have worked with The Torridon since 2010. We have worked with them on rebranding, developing a new website as well as delivering all client facing touch points. All with a return on investment focus. We recently built the new Torridon site that moved away from a restrictive content model to something more flexible and that has the ability to utilise screen space better on both desktop and mobile. We also wanted there to be a visual focus on the hotel and the stunning surrounding landscapes.

“What SHINE have created for us is a fantastic, visual and user friendly website that should continue our year on year revenue increase in terms of direct bookings online. Overall we are delighted with the end product.”
Dan Rose-Bristow – The Torridon Owner

The Lovat

Branding  |  Website Design & Development  |  E-Mail Marketing  |  Graphic Design
Monthly Retainer  |  Signage  |  Photography  |  Expo Promotions

The Lovat is the only 4 star, 3 AA rosette hotel in Loch Ness. This award winning eco-conscious hotel is a beautiful Victorian building located in the loch-side village of Fort Augustus, in the heart of the Scottish Highlands.

We have worked closely with The Lovat for a number of years. In this time we have developed their brand across the hotel including their sub-brands, hotel signage, their customer facing marketing collateral and website. The first challenge we were given was that the owners were not in love with how their brand looked and what it stood for. It’s not the case now.

“True to their yellow brand, SHINE are bright and shiny – with an abundance of ideas and creative dialogue that are punchy, professional and precise. We enjoy working with their ‘outside of the box’ thinking.”
Caroline Gregory – The Lovat Owner

Links House

Website Design & Development  |  E-Mail Marketing  |  Graphic Design
Monthly Retainer  |  Video Production  |  Art Direction

We were approached by Links House in the summer of 2018 to look at developing their online presence. After a successful pitch we began to work on replacing their outdated website with a stunning new site that matches the incredible quality of this 5-star hotel. The site aims to showcase the various services the hotel has to offer whilst making booking a streamlined journey from start to finish. We wanted to capture the traditional look and feel of the hotel with a contemporary and functional design. 

“SHINE demonstrated it understood that broader vision and brings the creativity and technical expertise to assist us to implement that vision. It’s an exciting time for Links House and we are excited to have Shine on our team.”
Todd Warnock – Links House Proprietor

Client Map

We currently have clients from the top to the bottom of the UK and a few who work in different time zones! No matter who, what and where, SHINE can help you get the best out of your business. Get in touch today to discuss how we can help!


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What We Do

We strip back the unnecessary and untangle the complex. Behind every creative project, there is a collaborative process and solid creative strategy built to deliver meaningful impact.

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