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The Value of a Video


05.10.18

It’s been said that a picture is worth a thousand words. If that is the case, then video is worth chapter and verse! (60 seconds approx relates to 1.5 million words according to moovly’s calculations!)
Cisco states that in 2017 video made up for 69% of all consumer internet traffic. Google’s purchase of YouTube, with over 4 billion video views per day, will only impact it’s importance further and we can expect this to impact website rankings.



SHINE working with Dawnfresh to create a corporate video

In summary, video content is deemed relevant, by the relevant powers that be!
Some interesting stats about our watching habits.

Statistics

Mobile First

Engagement

Traffic

Internet video traffic made up 69% of all global consumer Internet traffic in 2017.

By 2019, internet video traffic will account for 80% of all consumer Internet traffic.

We saw a marked increase in traffic to The Torridon website when we introduced video to the homepage. Feedback was that the viewers had previously not realised the natural beauty and situation of the hotels loch-side position, 2 of the major draws to consumers visiting the hotel.

Yes, cat’s playing piano will always garner attention but with such over-saturation of video content it is now more imperative to make sure that the content you generate to represent your brand is clear and informative.

On our own site we had a series of slides that showcased our services. On user testing we found that the majority of viewers skipped this content completely, scrolling immediately on landing on the homepage.

For us this meant that important information was being overlooked.

We introduced a short snippet of studio life and the people behind SHINE, this lead to a direct increase in engagement with people watching the entire duration of video before going deeper into the site. It gives a sense of trust, to see real live products or people. We could describe a beautiful sunset but wouldn’t you rather see it?

With several projects in the studio involving video content for digital platforms we look forward to seeing the direct impact this has for our clients.

If you have a project you’d like to speak to us about, give us a quick call and we’ll get the kettle on (or posh coffee machine) depending on your caffeine needs!

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