Glasgow Taxis has more than 50 years’ experience in providing taxi services to the city. With a fleet of around 800 taxis, they are a Glasgow institution and the largest supplier of licensed taxis in the UK, outside of London.
Shine was tasked with constructing a site that reflected the ‘city’s friend’ brand ethos, while offering users a seamless booking process through mobile app, phone or directly online.
To help communicate the key perks of using the service, bespoke animated illustrations were created to highlight the brand character and playfully support the content. With a very large percentage of users viewing and booking from mobile, the site was designed to primarily draw customers towards the new mobile app.
Consistent, adaptable, and clear call-to-actions were implemented throughout, allowing visitors to call directly for instant booking or easily access app download page. With the previous website having outgrown itself with a huge amount of information and difficult to access content – accessibility and user journey streamlining were the key considerations throughout the process.
The outcome was a clean, friendly and easy to use website for Glasgow Taxi customers on the go.
“In the first meeting with Craig & Peter I immediately felt confident about their skills, experience and ability to pick up a stalled project, run with it and deliver it to match the vision we had. The project has been consistently delivered to a high standard of creativity, client service as well as the ability to quickly fix any niggles that have popped up. Great job and Shine are a great digital partner to work with”
Robert McLean, Secretary, Glasgow Taxis