Creating a distinct brand identity for the newly renovated Shore Spa. Set on the beautiful banks of Loch Fyne, Shore Spa offer bespoke treatments and wellness experiences, using isgha seaweed-based products from the Hebridean Isles.
After undergoing a major refurbishment, the existing marketing materials didn’t reflect the quality of the spa’s interior or the beauty of the surrounding landscape. Secondly, encouraging non-hotel visitors to come to the spa as a destination was an untapped opportunity for the client.
We worked with Crerar Hotels to identify the target market, then created a new brand identity with this market in mind. The identity consisted of naming, brand marque and supporting print materials.
Key to the identity was the concept of ‘connection between land and water’. This is highlighted within the Shore name itself, but also in the subtle waved element within the ‘o’ of the logotype. Sustainable papers and high-end finishes were combined to create tactile print materials that complemented the spa environment, including brochure, business cards and stationery.
“Shine took the time to understand our requirements and do their research. This results in creative of a high standard that perfectly captured the mood and feel of the property”
Alison MacLeod, Group Marketing Manager at Crerar Hotels
Print photography by Donna McGowan