What were your new year resolutions? Dry January? Join a Gym? Phone your Mum more? Phone your Mum less?

Mine? Run to London. But in little bits…

Well I have a few marathons under my belt but a small injury keeps me from returning to that particular stage, but I was looking for a challenge to set myself that would get me back out running as I find it great for my wellbeing. I know I have had many days where I have left the office after a bad day in a foul mood and 30 minutes later after being out on your own, pounding the streets and listening to whatever music takes your fancy, I have returned energised and the bad mood is gone.

In May 2016 I set myself the challenge of running 5k every day and cutting sugar out of my diet where I could. I was previously a ‘3 sugars in my coffee’ kinda guy and I realised that this was mounting up. So, for everyday that passed I ran 5k. Sometimes in the early mornings before work, but mostly in the evenings and given the month the weather was generally kind. I also started to stockpile the sugar that I was no longer consuming and this is where I was shocked. By skipping sugar in my coffee and skipping some sugar based drinks and the occasional chocolate bar I had filled three pint glasses of sugar by the end of the month. I have managed to keep myself on sugarless coffees, but sometimes, bad habits creep in when you see a biscuit and raisin yorkie.

So, when 2017 came round I felt I needed some motivation and a bigger goal than just ‘go for a run’.

I worked out that our Glasgow office on St Vincent Street (next to the world famous King Tuts Wah-Wah Hut) is 411 miles by road from our London office (next to the world famous Harley Street). One I had realised this fairly dull piece of information I thought to myself “that’s easy… It’s only 35 miles a month… which equates to roughly three runs of 3 miles per week… simples!”

Seems do-able, right?

I guess we all need a ‘Big Hairy Audacious Goal’ as I have learnt recently in my Vistage meetings. Well for 2017 this
is mine.

My plan is to do a bit of fundraising for Cancer Support Scotland as I enter the final stretch in December, which is the last 18 miles from crossing the M25 into Greater London. My plan is to complete my challenge on Christmas Eve. There will be a monthly update on my twitter @craig_mackie_

So… what is your ‘Big Hairy Audacious Goal’?


Keep on reading...

  • SHINE Planning 2017 – Crieff Hydro Edition

    SHINE Planning 2017 – Crieff Hydro Edition

    After a successful Christmas ‘jolly-up’, and two weeks off to recover, we were refreshed and ready to plan another busy year at SHINE! We took to the road with 2 days of planned activities and the final alcoholic drinks before that January ‘detox’.

  • SVL Business Solutions Project

    SVL Business Solutions Project

    Looking to the future our client wanted to inject some life into their brand positioning. Offering the same high standard of telecommunications products and services they were known for they were keen to retain existing brand trust but felt that this move would position them firmly as market leaders.

What We Do

We strip back the unnecessary and untangle the complex. Behind every creative project, there is a collaborative process and solid creative strategy built to deliver meaningful impact.

If you like what you see
let’s work together.

Speak to us today ⟶