branding Archives - SHINE
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Tag: branding

Netflix – A brand evolution


27.08.20



When we talk about branding, we talk about the bridge that connects product and customer through the medium of sensory interaction.



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Netflix – A brand evolution

What design means to me


17.04.20



We recently caught up with our head of design, Kieran Reilly, to chat about the real importance of design in the modern era and why he has so much passion for it.



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What design means to me

Breaking into the gin industry


04.03.20



The drinks industry is one of the most complex, diverse and expansive industries in the world, and in Scotland, the industry is now worth over £6 Billion. With a new gin in Scotland popping up every week, the chance to stand out, grows ever smaller.



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Breaking into the gin industry

Progression of Hotel Marketing


15.01.20



Whether it’s been large hotel resorts or smaller boutique hotels, we work hard to understand their […]



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Progression of Hotel Marketing

360° Approach to Branding


11.12.19



As we bounded towards our 20th year in Business, it was felt that a refresh for both our brand and website was needed to reflect where the business was and where it was heading.



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360° Approach to Branding

Our Enchanted Journey


16.05.16



The Enchanted Company: A look behind the scenes at our latest rebrand and website launch, showing the stages we go through when creating a new brand.



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Our Enchanted Journey

New Client: Enchanted Forest & Friends


28.01.16



January is off to a flying start and we have some exciting new project coming up. Our latest client, Enchanted Forest & Friends, are going to be getting a "brand new" brand and we can't wait to see where this project will take us.



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New Client: Enchanted Forest & Friends

Designing a Whisky Label for The Torridon


06.10.15



The Torridon was keen to create their own-brand of whisky and asked us to design some options for them. We came up with three ideas and put it to their customers to see which design they preferred. Now it's your turn, which is your favourite design?



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Designing a Whisky Label for The Torridon

New Project: Cancer Support Scotland


29.09.15



Every year we get to design the Annual Review for Cancer Support Scotland. We love the challenge of trying to make the design unique and different for each year.



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New Project: Cancer Support Scotland

Modernising Logos: From a Designer's Perspective


10.09.15



We've seen quite a few of the world's biggest brands update their logo in the last few years. You're probably well aware of Google's new logo by now, but what do designers think of it and what can we learn from these big brands?



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Modernising Logos: From a Designer's Perspective