Whyte & Barrie, new brand, new website, new look.
Whyte & Barrie, founded in the market town of Lanark in 1947, are a leading force in the Property Sector in Lanarkshire and Central Scotland.
Sometimes the lightbulb moment SHINEs brighter on occasion and as a designer its hard to step back after you do the ‘nailed it’ victory dance. However when this idea doesn’t spark the same enthusiasm in a client, design being as subjective as it is, it can be a hard pill to swallow. But, gauntlet thrown the end result can turn out better than the original!
We worked closely with our client to design something that all board members could get behind and really take ownership of within the wider business. The finished outcome is striking and symbolic of the traditional roots of the business but also the progressive nature going forward into their 71st year. It represents the 4 partners and the 4 locations in the continuous lines making up the new crown symbol. Coupled with a textured blue background this brings a very professional yet modern feel to the new branding.
These colours translated into the web design and build to deliver a clean and standout portal of information for our clients customers. With everything from stationery to cupcakes covered the final brand is truly a versatile one.
Martyn Gallagher - Senior Graphic Designer
Whyte & Barrie were looking for a refresh as their current site was out of date and non responsive. Working with the new brand, we developed a site that incorporated the fine lines of their new look and resulted in a fresh modern feel to the site. The site is now fully responsive and uses our own WordPress page builder to allow Whyte & Barrie to created highly visual content. We have also developed a much easier to use property listing plugin and streamlined how this looks on the front end.
Peter Johnstone - Head Of Digital
Below are some examples of the standard of creativity that we deliver at SHINE. We can support you with bringing order to an existing brand or creation of a new one and the same approach can be applied to digital. Perhaps your website is not performing the way you want it to? Set us a challenge and let us impress you.
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Website, graphic design & branding project for Turnkey Group.View Project
Our work with this Highland Hotel covers all client facing marketing as well as full digital management.View Project
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We started working with Princes Square in 2013, after winning a pitch to work as their Creative Agency on all things branding.View Project
Angus Soft Fruits
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