Whyte & Barrie, new brand, new website, new look.
Whyte & Barrie, founded in the market town of Lanark in 1947, are a leading force in the Property Sector in Lanarkshire and Central Scotland.
Sometimes the lightbulb moment SHINEs brighter on occasion and as a designer its hard to step back after you do the ‘nailed it’ victory dance. However when this idea doesn’t spark the same enthusiasm in a client, design being as subjective as it is, it can be a hard pill to swallow. But, gauntlet thrown the end result can turn out better than the original!
We worked closely with our client to design something that all board members could get behind and really take ownership of within the wider business. The finished outcome is striking and symbolic of the traditional roots of the business but also the progressive nature going forward into their 71st year. It represents the 4 partners and the 4 locations in the continuous lines making up the new crown symbol. Coupled with a textured blue background this brings a very professional yet modern feel to the new branding.
These colours translated into the web design and build to deliver a clean and standout portal of information for our clients customers. With everything from stationery to cupcakes covered the final brand is truly a versatile one.
Martyn Gallagher - Senior Graphic Designer
Whyte & Barrie were looking for a refresh as their current site was out of date and non responsive. Working with the new brand, we developed a site that incorporated the fine lines of their new look and resulted in a fresh modern feel to the site. The site is now fully responsive and uses our own WordPress page builder to allow Whyte & Barrie to created highly visual content. We have also developed a much easier to use property listing plugin and streamlined how this looks on the front end.
Peter Johnstone - Head Of Digital
Below are some examples of the standard of creativity that we deliver at SHINE. We can support you with bringing order to an existing brand or creation of a new one and the same approach can be applied to digital. Perhaps your website is not performing the way you want it to? Set us a challenge and let us impress you.
Virgin Trains East Coast
Virgin Trains East Coast is a train operating company in the United Kingdom that operates the InterCity East Coast franchise on the East Coast Main Line between London, Yorkshire, the North East and Scotland.View Project
Distilled in conjunction with Award Winning Dunnet Bay Distillers, (Rock Rose Gin) this special & unique blend brings together the best ingredients from around the Torridon area.View Project
The Lovat is the only 4 star, 3 rosette hotel in Loch Ness. This award winning eco-conscious hotel is a beautiful Victorian building located in the loch-side village of Fort Augustus, in the heart of the Scottish Highlands. We offer excellent accommodation and unforgettable Loch Ness views.View Project
With over 30 years’ experience at the forefront of quality inspired developments in some of Scotland’s most desirable locations Westpoint Homes has undergone considerable growth over the years but remains committed to those core values that have long underpinned our success, taking pride in everything we do whether building homes to the highest possible standards or taking extra special care of each and every customer.View Project
GP Green Recycling
GP Green Recycling is a family owned and managed recycling facility in the heart of South Lanarkshire. It was born from the desire to recycle the green waste from our sister company, GP Plantscape, an interior and exterior landscaping company and has grown from there. Founded in 2003 they have invested in developing the composting facility to process combined food and garden waste in an In Vessel process as well as maintaining a green waste only recycling process.View Project
The Torridon Digital Project
We have now been working with The Torridon for over 5 years and have developed and improved their digital presence to keep up to date with web trends. Last year it was decided that it was time to build a new Torridon site that moved away from the restrictive content model we had initially built to something more flexible and that has the ability to utilise screen space better on both desktop and mobile.View Project